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DIGITAL & SOCIAL MEDIA STRATEGIST 

ROSETTABOOKS (& ROSETTABRAND) DIGITAL & SOCIAL MEDIA STRATEGIST 

developed, designed, and distributed compelling multimedia content through the management of six social media platforms.

streamline the company's digital presence employing social media marketing tools, data analytics, and optimizing creative content for sharing

✔ Wrote, edited, and generated ideas for blog posts and posted content to social media platforms (Facebook, Tumblr, WordPress, Twitter, Pinterest, Google+, LinkedIn) 



✔ compelling multimedia content through the management of six social media platforms
✔ Curate content to raise brand awareness, optimize creative content for sharing, and increase community engagement and social media presence 

DESIGN

✔ Plan, design, and create book launch content and concepts for display advertisements and promotional campaigns (previously featured on autismspeaks.org)

✔ designed and produced artwork for promotional purposes and daily social media postings, and established innovative vision and design for digital marketing assets

DEVELOP

✔ Communicate effective brand messaging through design concepts and tactical execution

✔ Develop and implement integrated digital content plans to increase community participation

DISTRIBUTE

Distribute premium digital content across six social media channels

✔ Curate content to raise brand awareness, optimize creative content for sharing, and increase community engagement and social media presence

 

streamline the company's digital presence employing social media marketing tools, data analytics, and optimizing creative content for sharing 

SOCIAL MEDIA MARKETING & MANAGEMENT

Drove record-breaking traffic and engagement resulting in 50% growth in Facebook fans, 660% increase in Instagram following, and 130% gain in Tumblr fan base

Streamlined social media presence through integration of authentic digital content resulting in multiplatform viral postings generating 7.8M impressions and 453K organic engagements

Managed and monitored posts and communications across company’s social media accounts

GRAPHIC DESIGN & BRANDING

CONTENT CREATION & STRATEGY

CONTENT MARKETING

CREATIVE DEVELOPMENT & EXECUTION

NYU SPI 2015, DIGITAL DIRECTOR

During my time at the NYU Summer Publishing Institute, I collaborated with a group of 9 students to develop and launched a magazine called Tea& Magazine. 

As the Digital Director of Tea& Magazine, I determined the brand voice for the digital editions of the magazine (including website, mobile, and tablet editions) and created wire-frames of website homepage and landing pages, tablet edition table of contents, and feature article offering interactive elements.

 

In addition, I established the digital strategy and user experience for digital versions of the magazine.

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