DIGITAL & SOCIAL MEDIA STRATEGIST
ROSETTABOOKS (& ROSETTABRAND) DIGITAL & SOCIAL MEDIA STRATEGIST
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developed, designed, and distributed compelling multimedia content through the management of six social media platforms.
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streamline the company's digital presence employing social media marketing tools, data analytics, and optimizing creative content for sharing
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✔ Wrote, edited, and generated ideas for blog posts and posted content to social media platforms (Facebook, Tumblr, WordPress, Twitter, Pinterest, Google+, LinkedIn)
✔ compelling multimedia content through the management of six social media platforms
✔ Curate content to raise brand awareness, optimize creative content for sharing, and increase community engagement and social media presence
DESIGN
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✔ Plan, design, and create book launch content and concepts for display advertisements and promotional campaigns (previously featured on autismspeaks.org)
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✔ designed and produced artwork for promotional purposes and daily social media postings, and established innovative vision and design for digital marketing assets
DEVELOP
✔ Communicate effective brand messaging through design concepts and tactical execution
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✔ Develop and implement integrated digital content plans to increase community participation
DISTRIBUTE
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Distribute premium digital content across six social media channels
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✔ Curate content to raise brand awareness, optimize creative content for sharing, and increase community engagement and social media presence
streamline the company's digital presence employing social media marketing tools, data analytics, and optimizing creative content for sharing
SOCIAL MEDIA MARKETING & MANAGEMENT
Drove record-breaking traffic and engagement resulting in 50% growth in Facebook fans, 660% increase in Instagram following, and 130% gain in Tumblr fan base
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Streamlined social media presence through integration of authentic digital content resulting in multiplatform viral postings generating 7.8M impressions and 453K organic engagements
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Managed and monitored posts and communications across company’s social media accounts
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GRAPHIC DESIGN & BRANDING
CONTENT CREATION & STRATEGY
CONTENT MARKETING
CREATIVE DEVELOPMENT & EXECUTION
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NYU SPI 2015, DIGITAL DIRECTOR
During my time at the NYU Summer Publishing Institute, I collaborated with a group of 9 students to develop and launched a magazine called Tea& Magazine.
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As the Digital Director of Tea& Magazine, I determined the brand voice for the digital editions of the magazine (including website, mobile, and tablet editions) and created wire-frames of website homepage and landing pages, tablet edition table of contents, and feature article offering interactive elements.
In addition, I established the digital strategy and user experience for digital versions of the magazine.
